SPEAKERS

OUR ALL-STAR LINE-UP


C.C. Chapman
Founder
The Cleon Foundation

C.C. Chapman is a leader with a proven track record in the online and social media marketing space. He is an avid photographer, writer, traveler and keynote speaker. His new book Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness has just been released and early reviews have been extraordinary. C.C. is the co-author (with Ann Handley) of the bestseller Content Rules, that explains how companies can create remarkable blogs, podcasts, webinars, ebooks and more. C.C. is an advocate who speaks about building passionate consumer communities, and the strategic values of storytelling in every form of business. He is the host of Passion Hit TV and the founder of Digital Dads. C.C. is a graduate of Bentley University and happily lives in the woods outside of Boston with his loving family.


Geno Church
Word of Mouth Officer
Brains on Fire

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a pathfinder for the firm’s clients. He’s walked down the path with Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, the U.S. Office of National Drug Control Policy, Love146 and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).  He likes uncovering the DNA of sustainable word of mouth movements. He’s spoken around the world at places such as the Word of Mouth Marketing Association (WOMMA), the Public Relations Society of America (PRSA), American Marketing Association (AMA) and the World Africa Customer Management Conference.


Jennifer Cisney
Chief Blogger and Senior Social Media Manager
Eastman Kodak

Jennifer Cisney has been with Eastman Kodak for fourteen years, resulting in a broad knowledge of the various Kodak businesses and in-depth experience with internet marketing. Her contributions to Kodak’s online experience have been inspirational photography, design expertise and creative content. She developed and launched Kodak’s social media initiatives on Facebook, YouTube, Twitter and the corporate blogs. She now manages the Kodak social media program and outlines the social media strategy worldwide for the company.  Jennifer has been a speaker at such social media conferences as BlogWorld, BlogHer, Evo Conference, Marketing to Women, 140 Characters Conference and The Inbound Marketing Summit. Jennifer was also recognized as one of Advertising Age’s 2009 Women to Watch.


Mack Collier
Social Media Strategist
Author of Think Like a Rock Star

Mack Collier is a social media strategist, trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. His clients include businesses of all sizes, from sole proprietorships, to Fortune 100 companies. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

Collier is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Marketing Profs Digital Marketing Mixer, and Social Media Optimization Summit. Additionally, he founded and moderates #Blogchat, the largest Twitter Chat on the internet, where thousands of people meet each Sunday night on Twitter to discuss a different blogging topic.

Additionally, Collier’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time, USA Today, CNBC, ESPN, The Washington Post, CNET and MSNBC. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans will be published in 2013 by McGraw-Hill.”


Gini Dietrich
Chief Executive Officer
Arment Dietrich, Inc.

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round.

Dietrich is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR.  One of the top rated communication professionals on the social networks, Dietrich was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications.


Susan Emerick
Social Business Program Manager
IBM

Susan Emerick is a seasoned integrated marketing communications consultant with deep expertise in Digital & Social Influence Marketing Strategy. She has a proven track record developing effective marketing programs utilizing the best mix of on-line marketing techniques, exploiting new market opportunities created by the worldwide adoption of social media, mobile and other emerging technologies.

In her current role, Social Business Program Manager at IBM, Emerick is dedicated to evolving marketing as a practice, articulating the benefits of integrating digital and social influence programs to foster long-term, high value relationships with clients, prospects, partners, colleagues, and communities. She currently leads many of IBM’s transformational workforce initiatives which empower IBMers across the globe to deliver business value through sharing their expertise across the social web.

Beginning in 2008, Emerick was instrumental in establishing IBM’s C.O.R.E. (Cross functional, On-going Research & Engagement) Social Marketing practice in partnership with the IBM Market Insights team. This social marketing methodology was founded on gathering social “listening” intelligence through on-line research and applying key insights to marketing planning and social engagement strategies. This IBM initiative was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for “Best Socialized Business”

Emerick enjoys sharing her expertise with other marketing professionals by speaking at a range of leading industry conferences including, Word of Mouth Marketing Association (WOMMA) School of WOM, iMedia Summit, DMA and SXSW.

Prior to joining IBM, Emerick led the development of global marketing programs for both B2B & Consumer brands across various industries including Financial Services, Media & Entertainment and Retail Distribution.


Laura Fitton
Inbound Marketing Evangelist
HubSpot

Once upon a time dubbed a “Queen” of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and founded oneforty.com (acquired by HubSpot) in 2009 when she recognized that software built on Twitter’s API was going to change the world.

As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by helping people buy instead of cramming marketing messages down their throats. Fitton is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.

She is a warm and engaging keynoter, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal. She also raised $25,000 for Charity: Water in December 2008 in the first ever “donate by tweeting” charity campaign, @Wellwishes. Fitton lives in the Boston area with her two daughters and two dogs.

Fitton believes that everyone can benefit – dramatically – from realtime technologies like Twitter because of their power to overcome isolation.


Ian Greenleigh
Manager of Content and Social Strategy
Bazaarvoice

Ian Greenleigh is the Manager of Content and Social Strategy for Bazaarvoice, an influential social media strategist, and author of the upcoming book The Social Media Side Door (McGraw-Hill, 2013). His words and ideas have been featured in Harvard Business Review, Seth Godin’s The Domino Project, BrianSolis.com, FastCompany.com, Jay Baer’s Convince and Convert, Jason Falls’ Social Media Explorer, and MarketingProfs.


Chuck Hemann
Director, Analytics
WCG

Chuck Hemann is Director, Analytics at WCG, a global media services company based in San Francisco. He was previously Vice-President of Digital Analytics for Edelman Digital. Over the last eight years, he has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining Edelman Digital, Hemann was VP of Digital Strategy and Analytics for Ogilvy Public Relations after serving as Director of Social Analytics for WCG.

Hemann started his career at Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm’s practice areas including media relations, marketing communications and investor relations. There, he co-chaired the firm’s digital communications practice.

He is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He also serves as the co-organizer of the Social Media Business Summit Track at BlogWorld Expo and is a frequent speaker on the topics of influence, measurement and digital analytics.

He has a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. Hemann is also a former board member of the National Investor Relations Institute, and is active within the Social Media Club and Social Media Breakfast series.


Mark Horvath
Chief Evangelistic Officer
Do-Gooder and Loud Mouth
InvisiblePeople.tv

In 2008, Mark Horvath, now known to many as @hardlynormal, set out to film the stories of America’s homeless and share them with as many people as possible on InvisiblePeople.tv. Since then, he has become an internationally recognized activist and ambassador for the millions of individuals and families who reside in shelters, motels, tents along the streets and under highway bridges across the country.

Mark has been featured by the L.A. Times, CNN, CBS, Mashable.com and NPR. He’s spoken at a number of conferences and events, including Geneva Forum on Social Change, Blog World, U.S Department of State’s Tech@State, Gnomedex, 140 Character Conference, Nonprofit Technology Conference and SxSW. The Huffington Post named him one of 11 Twitter activists you should follow. Youtube gave InvisiblePeople.tv unprecedented exposure allowing Horvath to curate YouTube’s homepage for a day. Mark was the first nonprofit to speak at Twitter, Inc. In 2011 Mark was commissioned by Canadian Government to travel to 24 Canadian cities and help champion the Canadian Alliance to End Homelessness. Mark has consulted for Los Angeles Police Department, City of San Francisco, and USC Annenberg School for Communication & Journalism among many others.

In 2010 InvisiblePeople.tv launched We AreVisible. WeAreVisible.com’s mission is to give people dealing with poverty and homelessness the tools they need to get online and have a voice. The site teaches them how to sign up for email, open a Twitter account, join Facebook, create a blog and, in general, take advantage of the benefits of online social media. It also has the potential to become a model for virtual case management as it helps build a community among homeless people and support service providers.


Kami Watson Huyse
Founder
Zoetica Media

Kami Watson Huyse is the founder of Zoetica Media, and has spearheaded a number of award-winning social media programs and strategies. She writes a blog called Communication Overtones on the topic of public relations and social media strategy and is considered a national leader in the use of social media for public relations.  A 17-year-veteran of public relations, her work in social media has earned her the SNCR’s 2008 and 2010 awards and IABC’s 2009 Gold Quill of Excellence Award. She authored a chapter on social media measurement in Geoff Livingston’s recent book, “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy.”

Huyse has worked for corporate clients such as SeaWorld, Time Warner Cable, Google, PayPal, Network Solutions and Frost Bank; and also with non-profit organizations such as the American Red Cross, Public Interest Registry, Baylor Health Care System, National 4-H Council, among others.

Zoetica Media works with organizations to help formulate social strategy and connect with their stakeholders. You can learn more about their practice at www.zoeticamedia.com


Joanna Lord
VP of Growth Marketing
SEOmoz.org

Joanna Lord is the VP of Growth Marketing at SEOmoz.org, a leading inbound marketing software company out of Seattle, WA. While she currently heads up SEOmoz’s lifecycle marketing efforts for Moz’s 20,000 member customer base, she is also a well-known social media enthusiast and frequent conference speaker. She spends her days at Moz working with an amazing team of marketers that focus on customer growth, increasing loyalty, and building the SEOmoz brand. Her diverse experience in data analysis, performance marketing, inbound marketing and retention programs enables her to provide tactical strategies that work.


Tom Martin
Founder
Converse Digital

Tom Martin is a no-nonsense, straight-talking 20-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping companies make more money.

As an internationally recognized digital marketing keynote speaker, blogger, and founder of Converse Digital, Martin marries his two passions, marketing & technology, to teach companies how to leverage innovative digital marketing approaches to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.

You can find Martin’s marketing missives on his blog at ConverseDigital.com, Ad Age, where he is a regular contributor, as well as many of the top social and digital marketing blogs like Social Media Examiner, Social Fresh and MarketingProfs, to name a few.


Marcy Massura
Digital Supervisor
Weber Shandwick   

Based in Orange County, California, Marcy Massura is a Digital Supervisor at Weber Shandwick. In addition to developing content and strategies for numerous high-profile clients this award-winning international agency represents, Marcy serves as the digital voice for Lunchables within the social media space. Marcy is also a co-founder of the largest North American regional media organization, SCMA (Southern California Media Association). She is also involved in several other websites, where she contributes essays, photography and video on a regular basis. She maintains her own popular humor website The Glamorous Life Association, and speaks as often as possible, spreading her passion and joy for all things social.


Drew McLellan
Top Dog
McLellan Marketing Group

Drew McLellan is a national expert in branding and marketing, agency owner, columnist and author. According to the AdAge Power 150 list, his blog, Drew’s Marketing Minute, is one of the world’s most popular blogs on branding and marketing. He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

 McLellan gets marketing and he wants you to get it too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.

McLellan has not only survived 25 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including the world’s largest agency Young and Rubicam, he created McLellan Marketing Group in 1995.

Considered a national marketing, branding and social media expert, McLellan is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, and training for his marketing peers.

He’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others.The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read” and AdAge and Kred ranks his blog in the top 50 marketing blogs globally.

McLellan serves on the advisory boards for SmartBrief on Social Media, Marketing Executive’s Social Media Council of Advisors and Social Media Today. Over the years, he has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, Ski-doo and a wide array of others. 


Lionel Menchaca
Chief Blogger
Dell Inc.

Lionel Menchaca is a nearly 17-year Dell veteran and chief blogger at Direct2Dell, Dell’s main corporate blog. Over the last 5 years, Menchacal has authored hundreds of posts on behalf of Dell. Since launching the blog in July 2006, he helped expand it into Chinese, Spanish, Norwegian and Japanese and continues to work to further extend Dell’s global presence. Before launching Dell’s blog, Lionel was one of the main architects behind Dell’s blog monitoring process begun in April 2006.

He works with a team within the company to coordinate activities and content across all of Dell’s internal and external social media initiatives including the Dell Community Forum and IdeaStorm. These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.

Menchaca also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He’s also been a catalyst in Dell’s efforts to build its presence in social networks like Facebook, LinkedIn, Flickr, YouTube, Twitter and Google+.

An avid fan of computer hardware, gadgets and Web technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell. Menchaca earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia. Menchaca is on Twitter at @LionelAtDell.

Janet Okoben
Content-Quality Manager
DigitalSherpa

Janet Okoben is the content-quality manager, aka the word whisperer, at Atlanta-based DigitalSherpa. She focuses on ways to make sure the content part of content marketing is always given the respect it deserves. She works with teams of writers and editors to produce hundreds and hundreds of blog posts weekly for DigitalSherpa’s 1,500+ clients and the nearly 200 clients of DigitalSherpa’s SocialTract brand. She was part of the leadership team that came to DigitalSherpa in 2012 upon that company’s acquisition of SocialTract. Prior her work in content marketing, Janet was a newspaper reporter, freelance writer and editor. She writes about journalists in career transition on her blog, To The Next Deadline, janetokoben.wordpress.com.


Jessica Northey
CEO
Finger Candy Media

Tucson Native Jessica Northey is taking over the Country Music industry one tweet at a time. Specializing in using  Social Media when you ARE the brand, breaking new artists and strategic use of Social Media for Broadcasting; her optimization techniques are being implemented at stations across the nation, by many Musicians and Entertainers and her writings/methods instructional material for various programs from Real Estate to Journalism Schools.

Called “Social Media Pioneer” by Forbes, she is a Social Media, Broadcasting, Country and Music Blogger/Journalist as well as a National Speaker. Her column “SocialMediology 101″ on AllAccess.com, the web’s largest radio and music industry community, offers tips, advice and general Jessisms. She is also a contributor to TheCountrySite.com Network. She owns Digital Marketing Strategy boutique firm Finger Candy Media, LLC and is also the Founder of Country Music Chat on Twitter (#CMchat) and Twangout on Google Plus.

Having a personal online network of over 500,000 followers and a second order influence of over 5 million she is consistently ranked as one of the Most Influential People and Most Powerful Women on Twitter according to TwitterGrader.com. Also recognized by Huffington Post as a TwitterPowerhouse and by Tech News Guide Bit Rebels as one of Twitter’s Top 75 Most “Badass” Women and one of the 20 Most Powerful People in Social Media by Income Diary.

With over 15 years Media experience including Television, Radio and Internet sales as well as an on-air personality, Jessica is former writer/Associate Editor for FullThrottleCountry.com, and regular contributor to Nashville Music Guide Magazine as well as Industry publication Radio Ink.

A speaker at Radio’s Conclave, Walter Cronkite School of Journalism, 140 Character Twitter Conference, Jeff Pulvers Brands Conference, Arbitron Client Conference/Jacobs Media Summit 2010, Social Media 301 at Microsoft in Seattle, American Marketing Association, Texas Music Seminar, Worldwide Radio Summit, NAB Show, Radio Ink’s Convergence Conference, NAWBO, Social Media Masterminds of America, Finalist for the Trailblazer Award from SMAZ, contributor to Albright and O’Malley, Entercom Radio, Clear Channel conference calls and a guest blogger on Social Media Today and many others.


Joe Pulizzi
Founder
Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as Chief Content Officer magazine, the leading magazine for content marketers. Pulizzi is also co-author of  Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon,  Pulizzi travels around North America and Europe  talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Pulizzi writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.



Marcus Sheridan
Partner at River Pools and Spas
and Founder of The Sales Lion

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world.

With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence. Today, Sheridan has become a very popular keynote and business speaker, known for his boundless energy and contagious enthusiasm when on stage.

Stephanie Wonderlin
Senior Manager, Client Services
Momentum Factor
Host of Tweetheart TV

Recognized as a Twitter Powerhouse by Huffington Post, Stephanie is passionate about the intersection of social media, technology and business. Stephanie enjoys sharing tips and tricks for businesses and individuals across multiple social channels, but is most enthusiastic about video.

Stephanie currently works as the Senior Manager of Client Services at Momentum Factor in Austin, Texas.  Momentum Factor is a full-service social media and online marketing management firm specializing in the direct selling industry. Helping with social strategy as well as community development, Stephanie brings a wealth of knowledge about social media as a past rank-achieving, direct seller herself.

Whether the company is large or small, technology or consumer focused, she enjoys helping companies reach their target audiences through engaging video content. As the host of Tweetheart TV on YouTube, Stephanie brings viewers into a polished world of cutting edge social media advice, marketing information, book reviews and is frequently asked to contribute video content on behalf of large companies. Most recently, she has worked with Chevrolet as their video host for SXSW, Nike Women, Verizon, Ford, Hallmark, Swackett, Streamzoo, and more.

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